I've been working too hard lately :-( I guess it just feels like there's so much to do, and so little time, and everything's important. But still, I haven't really had a day off for 10 days or so, and that was only one day, and then previous to that I worked for two weeks without a day off. I know, everyone says "hard luck, you're an entrepreneur" but still...

Anyway, aside from moaning, some thoughts. Instead of "revenue plan" or "business model" or whatever, I think a more precise term is "How are we going to make money?" And in answering that question you need to exercise a lot of creativity. It's just as hard as any engineering problem. I've been constantly questioning any plan with the following.

Why? How? Who cares? Those are the key questions on "How are we going to make money?" You have to CONSTANTLY ask yourself these questions over and over again, and if you think you made progress, then ask them again. Why do this? How does it work? Will anyone care?

I think there is a huge gap between a crap revenue plan and a good one. With a crap one, you will not make crap money, you will make NO money. With a good one, you will not make good money, you will make GREAT money. So, it's "unfair" in a way, right? I mean, it's like a function that pushes any results to the extreme. So you have to have a REALLY strong answer to "How am I going to make money?" or else you might as well not have an answer at all.

And talking to lots of different people about it helps.

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